• Originally published during the heated primary season… and more true today.

In an open letter to Republican primary voters, Stephani Cegielski, Trump’s former communications director, said the former reality star not only didn’t expect to be the nominee- let alone President- but that he never wanted to be. According to Cegielski, his campaign had but one goal: raise Trump’s profile. Now that he’s the front-runner, she claimed, his instinctive desire to win has taken over. While Trump may chalk up her comments as the grumblings of a former employee, they serve as a blueprint for his best case scenario this election season: get screwed in Cleveland.

If Trump somehow reaches the magic 1237 number, he’ll likely get stomped in the general election. Virtually every poll predicts a double-digit Clinton victory, with some forecasting a 20-point thumping. On the electoral map, the Center for Politics at the University of Virginia projects a Clinton landslide, 347 to 191. What’s also likely is that Trump will be blamed for splintering the GOP, a bitter Balkanization that could divide Republicans for years. An even worse scenario for Trump is not quite capturing the necessary delegates, then pleading and posturing until he’s awarded the nomination. Then, with the expected defeat in November, Trump will undoubtedly be vilified by the party- and, far more damaging to the businessman, his brand will have been tarnished.

But what if he somehow beats Hillary? She is, after all, a flawed candidates with unfavorables approaching Trumpian levels of abhorrence. And there’s that cloud of prosecution lingering over her. Well, what if he does win? He’ll learn quickly that being the leader of a country, particularly the most powerful in the world, is far more complex than running a business. You can’t fire those who disagree with you. You’ll have to compromise on issues that you swore you never would. More troubling, you’ll have to make good on all those promises made on the campaign trail: creating jobs, defeating ISIS, deporting illegals, imposing tariffs on China, and, of course, building the wall- and having Mexico pay for it. The odds of President Trump accomplishing all these feats are minimal, to be kind.

No, the best result for Trump is to come perilously close to 1237- one shy would be ideal- and have the rug pulled out beneath him. Let Cruz or Kasich or whomever the establishment anoints get slaughtered in November. Then, whenever the Clinton administration has a setback (and there’s always setbacks), Trump can go on all the talk shows- or heck, even his beloved Twitter- and boast about how much better everything would be if only he were in charge. His platitudes will have the luxury of never being tested. More so, he’ll enjoy the gravitas of being a victim of (in his terms) a political coup. Over the next four years, his supporters will beg him to run, candidates  will seek his endorsement, and the media will clamor for appearances. Trump, in effect, will become a martyr to many folks. And, more importantly, his brand will soar.